Convert your free trial users into paid customers and identify the reasons of cancellation and working on them.

There is no reason for stopping your marketing activities when the trial period of your SaaS users is over or your paid users unsubscribe from the service. It’s just the opposite! You have a golden opportunity to obtain the valuable information, which can then be used to influence the factors that stop people from becoming your regular clients or even to change your business model.

Why Cancel is the number one tool that will come handy in these and many other similar situations. After being connected to your system or website, it works in fully automatic mode by identifying your unsubscribed customers, sending them an appropriate survey, collecting the answers and, finally, informing you with data that will significantly help you enhance your SaaS business performance.


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Take advantage of survey expert assistance to organize a top-notch project of learning about your customers.

Why Cancel is a comprehensive, user friendly platform, which allows to organize researches and surveys for the everyday use. At the same time, due to the extended capabilities it can be used for any type of data collection activities, including even the most complicated ones. To help you achieve the exact result that matches your expectations, we have included survey expert assistance into the service.

Our survey experts will help, quality check and even create for you an effective survey delivering the desired results in a right form and make sure it works as it should. Due to the extensive, many years of experience in working with companies from different business areas, after a scheduled online meeting with a representative of your company, they will determine the right approach for reaching your customer base and assist you on every stage prior to the launch of your project.

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Automatically send a survey to the users, who did not convert into paying customers or unsubscribed from your SaaS to identify the factors that influenced their decision.

Was the price too high? Payment method being inconvenient? Was the interface of your service unclear and incomprehensible? When you know and have detailed statistics of what factors have the most impact on people’s decisions, it will, firstly, prompt you the needed changes inside your service and sales strategy. Secondly, you will be able to identify the customers, who are salvageable and can be returned. In addition, you will uncover what competitor’s features made them choose their solution instead.

So Why Cancel is being connected to your system and tracks the users, who for the particular reasons stop using your service. As soon as an unsubscription occurs, Why Cancel catches the user’s name, email and in a certain time, which is set by you in Settings, it sends the previously prepared brief survey to figure out the needed information. The collected results are thoroughly analysed by our cloud server and presented to you in usable form for drawing the conclusions. You may also activate sending of an automatic reminder, if the users didnt respond to your questionnaire the first time.

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Review simplified or advanced analysis results and generate reports in the most popular file formats.

Correct interpretation of the results is very important and cannot be underestimated, because the conclusions you make after are directly dependent from it. That is the reason Why Cancel includes all the most sought-after analytical functions. You have an opportunity to switch between general and advanced detailed view. Real time summary (all the gathered results are coming and analysed), data filtration, excluding individual votes, individual vote view, text analysis and many other analytical features are at your service. The results can be generated according to your requirements and exported into Word, PDF, SPSS or raw data.

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Why Cancel is connected to your system without any hassle with help of our technical specialists.

Once you have decided to use Why Cancel, there is no need to worry about its integration into your everyday workflow. First of all, it can be used with any system or CRM. Secondly, our specialists will do all the needed technical work, connect it to your system and make sure everything is working smoothly and automatically. If you need any extra functions or want to adjust the service functionality according to your business needs, you may order this extra service by contacting us.

For the help, consultation or if you have any questions about the possibilities, functionality or integration of Why Cancel, please contact us by phone, email or website chat in the right bottom of the screen. Your success is our pleasure!

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